Once you reach the final screen of steps, you’re almost set up. These will prompt you to include things like your name, type of content, and branding. You’ll see a set of follow-along screens that you need to complete. Then, log in to the Roku developer dashboard and create a new channel under the “Manage My Channel” tab. You’ll first need to set up Roku customer, developer, and billing accounts. Roku Direct Publishing is Roku’s own service built to help you start and create a Roku channel of your own. Pricing and specific features of your channel will vary for this method depending on the OTT provider you pick, and it can take a few weeks, or up to 6 months in certain circumstances, to launch your Roku channel.
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When it’s ready, your chosen OTT provider should give you a full out-of-the-box Roku channel that hosts and distributes your content to viewers all while making it easy for you to manage your videos. You will have to provide some information about your business and certain branded assets so the finished product will look and feel like yours, but that’s about it! You can rent the services of an OTT service provider like Uscreen that has Roku channels, content delivery networks (CDNs), and video hosting ready to go. Here’s how leasing an app works: let’s say you run a video business around educational content, and you want to share your content on Roku smart TVs. Protected content and secure downloads.Global payment gateways and in-app purchases.
A video streaming website that is fully customizable, alongside your apps.When choosing an OTT provider, these are the top 10 services and features that you should be looking for: It also saves you thousands of dollars on developers to keep up with the rest of the industry. The beauty of leasing is that someone else takes care of all the technical aspects, like updating your app and adding new features, so you can spend time on the tasks that matter. Renting a Roku channel from an OTT service provider lets you focus on perfecting your video content and running your business. Leasing a Roku app is the quickest and most cost-effective way to create a Roku channel. Best Overall Method: Lease a Roku channel Here’s how you can create a Roku channel: 1. In this section, we’ll break down each method, how long it takes, and how much it costs, so you can choose the most effective option for your business. Best for customization: hire a developer.Įach method requires a different level of invested energy, skill, cost, and time - but they’re all suitable for people with no coding knowledge.Best overall method: lease a Roku channel.There are 3 main ways you can create a Roku channel: Roku is an open-platform device, which means anyone can create Roku channels. Now that you know what a Roku channel is and why it’s important, let’s get into how you can start a Roku channel. And if it’s difficult for them to access your content at their convenience, they’ll find other brands that make it easier. Your audience wants to access your content hassle-free. Capture a brand-new subsection of potential customers, like those who are already comfortable streaming content through their smart TVs and are looking for more channels to interact with.īetter still, a larger (and more satisfied) audience means more money!īecause of the convenience and greater user satisfaction that comes with having a Roku channel, you’ll be able to grow customer referrals and justify any future price hikes.Īfter all, 86% of customers are willing to pay more for a great customer experience.Give customers who already own a Roku device a familiar way to interact with your content and offer a higher value for their money.
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So, to reach the biggest TV streaming audience worldwide, you should probably create a Roku channel.Īfter all, it makes your video business more accessible by letting you meet existing and potential viewers wherever they are. To boot, Roku TV apps dominate the streaming device market worldwide as the most used big screen device, with 30.5% of the viewing time. In fact, we’ve seen Uscreen customers increase their video streaming revenue and views by 30%. That’s because Roku is the most “no-brainer” OTT app you can launch for your video-on-demand business.īy using OTT apps, you can make your content more accessible to your audience. Get a Demo Why Should You Create a Roku Channel?Ĭreating a Roku channel will increase your reach, revenue, and user satisfaction.
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